As a brand rooted in Hong Kong, we’ve witnessed how many animals still lack the care and respect they deserve. Some are abandoned, mistreated, or poisoned. That’s why we involved in animal rescue for years. Besides, our beloved models, Dudu—a mixed breed dog abandoned three times—and XiangZuo—a gentle Border Collie left behind in a shuttered pet store—embody our mission. For us, “Stop Animal Abuse” isn’t a slogan; it’s a heartfelt promise to build a world where every pet is seen, safe, and loved.